A WORD ABOUT OUR FRAGRANCE COUNTER
FEATURES - May 24, 2022
When we were putting together our fragrance counter, we took a different approach from our fashion offerings.
Here, our guiding principal was the industrial designer Dieter Rams' maxim, "Less but better." Rams, famous for his consumer electronic products, was adamant about simplifying and reducing without dumbing down. We took this to heart when editing certain product categories, including fragrances. Our thinking was that we are all inundated by the abundance of choice, which at some point goes from beneficial to disorienting and often leads to choice paralysis. Therefore, we decided to stick to 3-5 brands that are absolutely at the top of their game, and we guarantee you that within these brands you will find an amazing personal scent or one for your home. Instead of dying of an olfactory overdose, you will be treated to a calm, relaxed experience of picking a fragrance from Perfumer H, Cire Trudon, or Mad et Len. All three brands absolutely excel at what they do, from scent to packaging. Rest assured that you will walk out with something truly special. Below you will find a short description of all three brands. This fall, we will be adding another exciting brand to our small stable, which we cannot wait to reveal to you.