STORY BEHIND THE SCENT - PERFUME HEAD
WHERE IT ALL STARTED
Perfumehead was founded in Los Angeles by Daniel Patrick Giles, with a simple idea: to explore scent as a way of telling stories and evoking emotion. The debut collection is a tribute to his hometown, capturing the mood and energy of Los Angeles.
Daniel’s love for fragrance started when he was 16 on a school trip to Paris. While everyone else was focused on the Eiffel Tower, he was more interested in buying a bottle of YSL Opium, which was an experience that sparked a lasting obsession with scent.
Before launching Perfumehead, he worked as a fashion director at Holt Renfrew in Canada. That background shaped his approach, allowing him to build something that feels closer to a luxury fashion house than a traditional fragrance brand, a true couture house of scent.
PHILOSOPHY
Each fragrance is designed as an invitation into a world influenced by art, culture, music, and different places and moments.
Craftsmanship is central to everything. Every bottle is hand-poured using raw materials, with careful attention at every stage of production to ensure the highest quality. It’s about creating something that feels considered, intentional, and lasting.
FRAGRANCE IDENTITIES
Every fragrance is tied to a specific moment in time almost like a memory you can step into. The feeling you get from a photograph, a film, or a place is translated and held inside each bottle.
The debut collection, A Love Letter to Los Angeles, brings these moments together:
- La La Love captures 8:15 AM at the Garden of Allah Hotel—pulling from Faye Dunaway’s The Morning Afterphotographed by Terry O’Neill, “Madame Hollywood” by Felix da Housecat feat. Miss Kittin, and the atmosphere of the Playboy Mansion.
- Alone Together is set at 12 PM, inspired by Margot Robbie at Flamingo Estate for British Vogue, the mood of La Piscine by Jacques Deray, the intimacy of soft, lived-in bedsheets, and David Hockney’s Paper Pools.
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Reine Des Anges feels like 11PM and the Pretenders "Hollywood Perfume". It feels like Mulholland Drive by David Lynch and Neo-noir movies. Disco 'til dawn and Primal Scream and Kate Moss performing "Some Velvet Morning".
