STORY BEHIND THE STYLE: 424
Early Life
Born in Guatemala, Guillermo Andrade immigrated to the United States with his family as a child, settling into a new home in Los Angeles. His early life was shaped by the transition between two worlds, with his experiences as an immigrant informing his perspective on culture, identity, and self expression. Growing up in Los Angeles, Andrade found his place within the city’s emerging streetwear scene and eventually marked his territory on Fairfax with the opening of FOURTWOFOUR in 2010. Originally conceived as a concept store showcasing established and emerging designers, the space became the starting point for something larger. In 2015, Andrade introduced 424, transforming the foundation he had built through retail into a label of his own.
FOURTWOFOUR on Fairfax
Fairfax has historically been the epicenter of L.A.’s skate and streetwear scene, making the perfect location for FOURTWOFOUR to open in 2010. With names like Supreme, Diamond Supply Co., and Alife already shaping the neighborhood, Andrade saw an opportunity to bring a different perspective into the mix. The store carried established names like Rick Owens and Alexander Wang alongside independent labels such as Fear of God, MISBHV, and John Elliott, giving emerging designers space to reach a wider audience. Rather than sticking to one category or aesthetic, Andrade built the selection around his own interests. Bringing together pieces from different scenes, cities, and stages of the fashion cycle, that mix helped make FOURTWOFOUR a destination for people looking beyond the usual names. Over time, the store became known for more than its product selection; it built its own community and became a place for connection.
Building 424 the Label
What began with FOURTWOFOUR on Fairfax eventually grew into something of Andrade’s own. In 2015, he launched 424, bringing the perspective he had developed through the concept store into a label rooted in Los Angeles. Blending West Coast streetwear with avant-garde design, 424 reworks menswear staples through experimental silhouettes, distinctive textile washes, distressed finishes, and layered construction.
Beyond its aesthetic, the brand reflects Andrade’s personal experiences and his approach to getting dressed. Each collection offers a glimpse into his world, while the clothes themselves are designed with real life in mind: versatile, functional, and made to move. It’s a balance between personal expression and everyday wearability that continues to define 424.
424 F/W 26
For Fall/Winter 2026, 424 continues to explore the relationship between material, process, and personal expression. Drawing on the Italian tradition of *artigianale*, the collection puts craftsmanship at the forefront, working with reclaimed luxury textiles and decades-old military blankets. Through experimental construction and hands-on treatments, worn textures and imperfections become part of the design, balancing durability with the effects of time. It’s a continuation of Andrade’s approach to clothing, where the materials themselves bring a sense of history and individuality to each piece.