Founded in 2015 as a fashion publication by photographer Benjamin Barron and Norwegian designer Bror August Vestbø, All-In began as an outlet for creative conversations before evolving into a full-fledged fashion brand in 2019. The Paris-based duo builds entire worlds around each collection, deconstructing vintage garments into experimental silhouettes that challenge conventional design. In collaboration with stylist Lotta Volkova, Barron and Vestbø craft character-driven collections that layer identity, desire, and contradiction. After a decade of growth—and recognition as 2025 LVMH Prize semifinalists—the brand rebranded to August Barron, a synthesis of their names and their approach: traditional garments, reimagined in unconventional ways.
