Ernest W. Baker was established in 2017 by designers Reid Baker and Inês Amorim. Named after Reid's grandfather, the label blends American and European influences, reflecting the founders' Portuguese-American backgrounds. The brand is known for its nostalgic approach to contemporary menswear, often drawing inspiration from 1950s-1970s aesthetics while incorporating modern tailoring techniques. Based between Portugal and Paris, Ernest W. Baker has gained recognition for its retro-tinged collections that feature distinctive silhouettes, vintage-inspired fabrics, and refined craftsmanship.